CentreSoft & Warner Brothers launch SpeedRacer Window Competition

CentreSoft, the leading distributor of interactive entertainment in the UK and recent winner of the Best Distribution Team at the MCV Industry Excellence Awards, is launching a SpeedRacer: The Videogame window dressing promotion to independent retail.

The promotion is being run in conjunction with Warner Brothers Interactive Entertainment. The publisher has just extended their deal with CentreSoft which will see the Birmingham based distributor handling key releases including; Lego Batman, Project Origin, Space Chimps and The Guinness Book of Records.

The two best window displays for the eagerly awaited car-fu racer will each win a pair of VIP tickets to the British Grand Prix, 4th – 6th July at Silverstone. The tickets, worth £500 each, are three day passes covering qualifying on Friday and Saturday, and the race on Sunday. Winning window displays will have demonstrated imagination and creativity.

The window promotion is part of a promotional campaign to promote SpeedRacer: The Videogame in the UK. Other activity includes cinema and TV promotion as well as a wide-ranging print media campaign. Independent retailers have access to a full POS support package which includes; standees, posters, inlays, cubes and window clings.

The competition runs from 30th April to 9th May. Retailers wishing to take part in the promotion should email their photographs to Diane Boyce. Requests for additional POS can also be requested via this email address.

Speaking about the promotions, Margaret Pearson, Commercial Director at CentreSoft said; “SpeedRacer is a hotly anticipated game and we are expecting an excellent response to this competition, especially considering the fantastic prize of tickets to the British Grand Prix.

“We know from experience that independent retailers are very enthusiastic about motor sports as well as in-store promotions. Window competitions are an effective way of promoting a great game. CentreSoft is delighted and excited about this promotion and this fantastic prize donated by Warner Brothers Interactive Entertainment. We are absolutely thrilled that our relationship with Warner Brothers will continue, and this promotion is a great way to start.”

Spencer Crossley, Head of UK Sales, Warner Brothers Interactive Entertainment added; "Warner Brothers Interactive Entertainment is committed to support retail at all levels, including the independent sector. CentreSoft also provides consistently high levels of support. This competition and the fantastic prize is sure to gain considerable interest and support from the all-important independent retail sector, and will serve to keep the profile of Speed Racer high."